Hi! My name is Sarah

I’ve worked inside multi-million-dollar businesses, alongside founders and leadership teams, with agencies, marketing teams and creatives — and I’ve watched very good businesses make very expensive marketing decisions because nobody stopped long enough to ask whether they were solving the right problem.
I’ve also seen what happens when they do.
$100k sales weeks. Targets exceeded by 25%. Products created, marketed and sold because the business needed extra revenue ASAP. Campaigns that looked fairly ordinary on a marketing report but quietly made serious money. And plenty of beautifully executed marketing that achieved bugger all.
Those experiences shaped Bohemia.

I’ve spent more than 20 years in marketing, which means I’ve sat on almost every side of the table.

I get elbow-deep in the sales, customers, positioning, buyer behaviour, messaging and marketing performance to work out what is actually happening — and what the business should do about it.
I’m particularly fascinated by the things hiding between the reports.
Why one customer group buys twice as much as another. Why an offer suddenly takes off. Why leads rise while sales don’t. Why everybody thinks a campaign worked when the revenue suggests otherwise. And where the next meaningful growth opportunity might already be sitting inside the business.
You’ll usually find me somewhere in the middle of all that, half-drunk tea in hand, muttering “isn’t that interesting…” before disappearing into create mode to work out what the hell to do with it.
Because although sipping a cocktail poolside with the latest romantasy bestseller is extremely appealing, I’m damned if I don’t love this work.
Twenty years in and I’m still genuinely excited by what happens when you find the one piece of evidence that changes how everyone sees the problem.

Today, I work with growing businesses at the point where marketing has become too commercially important to keep running on instinct.